I grew up on a farm as one of three girls, where hard work was simply part of life. From feeding
livestock to working in my parents’ butchery and abattoir, manual labour was part of our
everyday routine. That work ethic carried through into adulthood.
At 18, I began a plumbing and heating apprenticeship and went on to spend 17 years in the
construction industry. I eventually moved into the office as a mechanical estimator, pricing
complex building projects like hospitals and schools. I’ve always been proud of the career I
built—it took dedication, focus, and resilience in a male-dominated industry.
But everything changed when I became a mum.
When my daughter Amara was born in October 2023, I felt a shift I didn’t expect. I loved my
work, but I realised I loved something more—being there for her. I didn’t want to put her in
nursery full-time and only to have a couple of hours with her in the evenings (and this is just
food, bath, and bed). I wanted to be present in her life, every day—not just for the milestones,
but for the little things too. My biggest driving force was that I wanted to be the person she
looked to for comfort and not somebody else.
So I began researching how to build a sustainable online income. I wasn’t even sure what I was
looking for I just knew it had to be real, long-term, and flexible (not a passing trend). That’s
when I found the online education platform. Something about it felt right, and in May 2024, I
began building my own online business.
It hasn’t been easy, and I’m still working some days in my old job while I build my online
business. But the results I have already seen have been transformative.
My online business means freedom. It means family first. It means building a life we don’t need
to escape from.
I’m building something real and lasting not just for me, but for our future. And I wouldn't trade
this path for anything.’
Rose Philips, Family Time Matters


Meet Rose

A Couple of Testimonials of busy mums working as online entrepreneurs